Digital Asset Management (DAM)
Hammond Gower Publishing is a UK based greeting cards producer that supplies retail and wholesale customers. Hammond Gower have thousands of products with agents selling cards and customers buying cards from their website. Keeping track of so many products is a challenge
Previously the process for managing sales for wholesale customers was to have Excel based processes. These worked very well but had some issues:
- Time consuming to enter orders
- Difficult to share order information
Almost impossible to extract reporting information and product trends
It was decided that a database approach would be a better solution and a digital asset management or DAM was proposed.
Logic Replace set about defining the possible functions for the Dam and in conjunction with Hammond Gower agreed a set of functions.
What We Did
A system was developed that has the following main functions:
- Ability to define products
- Ability to define pricing
- Ability to define how products are used for production
- Order entry
- Printing tracking
- Order tracking
- Issue delivery notes and invoices
- Generation of catalogues
- Management reporting
The new solution saves time and allows management to see in real time the sales performance and to also drill down to identify product sales performance.
Logic Replace also developed the Hammond Gower Magento website.
“Logic Replacement did a great job turning my website design ideas into a live website as a custom fit to my online business goals. Thank you for all your help and hard work!”
(CEO) Spanish Guitar Inc
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